Learn
Life insurance,
without the fog.
Short, plain-English essays about protecting the people who depend on you. Read one before the checkup, or after — whatever helps you feel steady about the number.
- The checkup4 min
What the checkup asks — and why
Every question earns its place. Here's the reasoning behind each one.
Aug 12, 2026Read - Product types7 min
Term vs. whole life, without the sales pitch
Two products, two very different jobs. Pick by the job, not the brochure.
Aug 8, 2026Read - How much6 min
How much life insurance do you actually need?
The honest answer is a number, not a multiple. Here's how to arrive at it in five minutes.
Aug 4, 2026Read
Reading is nice. Knowing is better.
The checkup takes about two minutes and gives you a real Protection Score — grounded in your actual family, income, and debts.
Start my checkup